Using old X-rays they cut stencils reading “Share The Road” in Portuguese (they are in São Paulo, Brazil). Then they stenciled onto old records, making very real-looking street signs in red and white.
“The idea is to encourage sharing between bicycles and motor vehicles,” Cabelo wrote to me, and to “introduce bicycles into the imagination of the city.” They hung the signs high on lampposts around the city, just like official signs.
Cabelo has written before about his frustration with the traffic, the cars, and the pace of change in São Paulo. I love the enthusiasm, positivity, and creativity of this project.
And for all you Seattlites bemoaning the spring rains, Cabelo has a limited edition print of one of my favorite of his illustrations for sale on his blog. Enjoy.